Get ready for UHC Day 2024! Step 8: Last-minute campaign checklist
To help you prepare for UHC Day 2024, we’re sharing advocacy planning steps and tips. This is the eighth and last issue in the series. This article will help you check all the work you have done in the previous steps. See below for links to the first seven issues:
Step 8: Last-minute campaign checklist
You’re ready to go! You have taken the time to understand your audience and set your goals. You have crafted your messages and decided who will deliver them. You have picked your channels and tools, created your materials, and planned your campaign. Whether it’s an event, a letter-writing initiative, a publication or a virtual advocacy campaign, now is the time to do your final checks before you press the launch button.
To help you launch your campaign in confidence, we have created a handy last-minute checklist so you can make sure you have everything covered.
□ Check in with your audience. Taking the temperature of your key audiences before the event will help you understand how they are feeling, if their needs have changed and how they are most likely to respond. Now is also a good time to start a drumroll leading up to your main event, to get your audiences excited.
□ Review your goals and key messages. Take a step back and look at your campaign as a whole. Does it still reflect the goals you set for the campaign?
□ Identify any new trends or opportunities. Check the news and monitor social media channels. Are there any new trends or current events which could tie in well with your advocacy messages?
□ Contact your speakers or advocates. Do they have everything they need? Have you provided talking points and materials which are simple and on message?
□ Check your schedules and timings. From your social media schedule in the lead up to and during the day, to the run of show for your event, double checking that everything is in order will ensure your campaign runs smoothly.
□ Communicate with your partners. Collaborating with other individuals or organizations with common goals can boost your campaign. Check in with these partners to share materials, discuss goals, and invite them to join your activities.
□ Get the media involved. Now is a great time to reach out to media outlets and invite them to cover your campaign or event. Give them the information they need and make sure you have spokespeople prepared for any interviews.
□ Nail down the metrics for your monitoring and evaluation. Having solid metrics will help you evaluate the impact of your campaign.
□ Review your calls to action. Go back to your goals and review what you want your audience to do as a result of your campaign. Make sure you have strong calls to action which reflect this, and encourage commitments and changes to continue after the event or campaign is over.
Doing these last checks can help to ensure your campaign or event runs smoothly. But don’t forget to trust your instincts! You are the expert, and your passion and drive to advocate for universal health coverage is the most important ingredient of your campaign.
Thank you!
This is the last issue in the campaign preparation series. We hope you found the content useful for this and future campaigns. You can find all of the tips from this series, along with other helpful information, in the updated Universal Health Coverage Advocacy Guide here.
Please share your thoughts in the comments, and let us know what you would like to see for next year.
And stay tuned for next week for a special invitation from the UHC Day team!
Official campaign video
Check out the new UHC Day 2024 campaign video! Use it to remind your leaders that investing in financial protection for health is good for people and the economy.
And don’t forget to add your campaign to the global UHC Day heatmap!